A digital drive comprising Search campaigns, Social Media, Email, Display and Affiliate marketing causes considerable overlap in the sales chain, making it difficult for businesses to identify which channels are actually contributing in conversions and you often end up paying twice or more for the same conversion.
We can setup and optimise tracking for various Digital campaigns across your website.
Keep all your tracking scripts in one place outside your website and avoid any complications of adding or modifying any on-site tracking scripts.
get access to more metrics and dimensions on your insights.
De-duplicating is the approach to only allow the rightful digital channel to claim the credit for the conversion.