Digital world is very fast-paced and has been drastically evolving over recent years. There are many digital platforms such as Social Media Networks, Business Listing Directories and Search Engines which allow you to engage with your existing and potential customers more effective than ever. However, your website stands at forefront of all these platforms as many people prefer to visit your restaurant website for details of your restaurant or to make an online reservation.
Here are 6 strategies to boost your restaurant website's performance:
Consistency in terms of styling elements and layout used on your website pages makes your brand stand out and give your online visitors a good first impression. Therefore, make sure all elements such as colour, font size, font type, etc match your brand's vision and are consistent across your website.
Around 87% of people, TripAdvisor said they check customer reviews of restaurants before making a reservation. This implies how significant it is to focus on increasing and improving your customer reviews. You can simply build trust with your website visitors by adding a widget or trust badges to your website containing information regarding your customer reviews.
It's rare to see customers leaving once they check out your menu while they are inside your restaurant, it's opposite when they check out the food menu on your website; They wouldn't hesitate to leave your website and go for other options. Therefore, your menu should be visually appealing and look convincing.
You can record contact details including email address of your online visitors or customers via subscription or any other interactive forms. Building up an email database of your loyal customers allows you to engage with your existing customers effectively and retain them through email marketing.
Undoubtedly, having various offers can attract and get many of your online visitors to make a reservation or place an online order. These offers not only deliver value to your customers, can also:
If you are not currently using website analytics to understand how your customers interact with your website - you should be.
Tools such as Google Analytics can be very useful to measure the performance of your website and can help you with better decision making in terms of your website and all other digital activities.