Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase your sales at an affordable cost.
The average return on investment for email marketing in the UK is 3001%. That's £30.01 for every £1 spent. (DMA)
Here are the 6 steps to creating an effective email marketing campaign:
Segment your email subscription list based on different firmographic and demographic criteria to reach your specific target audience and give them a personalized experience.
Effective and eye-catchy user interface and graphic elements can make a huge impact on grabbing attention of your audience and get them to engage with your content.
Make sure that your email subject, content and Call To Action messaging are straightforward and persuasive enough to get your customers act on them.
Which subject line works better? Which call to action produces the best results? Split testing can help you engage with your customers using the most effective version of your campaign.
Optimisation should be one of your regular practices to improve engagement with your customers and maximise the performance of your campaigns.
All the major email marketing systems provide insights about the performance of your campaigns including information on emails sent, delivered, bounced, opened, number of click-throughs and sales generated. Use these insights for A/B testing and more effective optimisation of your campaigns.